At BY D A V I D, we encourage you to take your time, ask your questions and ensure you are buying the perfect stone. We try to cater to you design, preferences and budget, as it is also bout the peace of mind that comes with knowing you've made an informed decision with your trusted Jeweller. 

Why Comfort Matters

Buying a diamond is often a significant investment and a symbol of love and commitment. Therefore, feeling comfortable throughout the process is paramount. When you trust your jeweller, you can be confident that you're making a wise investment.

Understanding Diamond Quality

Diamonds receive their value and grading based on four critical factors: Clarity, Cut, Carat, and Colour. However, with the increasing popularity of Laboratory diamonds, it adds another dimension to the decision-making process. Book a BESPOKE appointment to start your design process.

Laboratory Vs Natural

When creating a piece of jewellery, cost plays a significant role. At BY DAVID, we prioritize ensuring that each customer feels they are receiving the best value for their budget. This means that sometimes we recommend a larger Laboratory Diamond to fit within a specific budget, or we might suggest a smaller natural stone with higher clarity and colour. There's no one-size-fits-all approach; at BY DAVID, we tailor our recommendations to our customers' preferences and budget, guiding them towards the decision that's right for them. 


Clarity refers to the presence of internal or external flaws, known as inclusions and blemishes, respectively. Diamonds with fewer imperfections are considered higher in clarity.

Diamond Clarity Chart: A Complete Guide to the Diamond Clarity Scale – Azuro Republic


Diamond color is graded on a scale from D (colorless) to Z (light yellow or brown). Colorless diamonds are rarer and usually more sought after, but personal preferences vary.

Diamond Color and Clarity


The diamond's cut affects its brilliance and sparkle. A well-cut diamond reflects light beautifully, while a poorly cut one may appear dull. The cut is crucial to a diamond's overall appearance.

Carat Weight

Carat weight measures the size of the diamond. Larger diamonds tend to be more valuable, but the overall quality, including cut and clarity, also plays a significant role in determining value.


B Y D A V ID jewellers provide certification from respected gemmological laboratories, such as the Gemmological Institute of America (GIA) and IGI . This certification verifies the diamond's characteristics and ensures transparency in the buying process.


Collection list